Arona Hair and Beauty brings together international hair and makeup artists who will delight audiences with their creativity, skill and innovative vision. In the current context in which fashion and aesthetics have become symbiosis, this event must be an essential part of the program.
The objective is to create an exclusive platform for some of the most globally recognized artists in the field of makeup and hairdressing to shine. In this way, the public will be able to learn about the latest trends in the sector through a unique show that will take the form of a parade.
A delimited space will be reserved in which professionals will do the hair and makeup of their models live. In this show, the public will be able to discover techniques, products and tricks that are used in the sector. The final result will then be displayed in a parade.
The event will not only attract the attention of fashion and beauty lovers, but will also have the presence of specialized press in the sector, as well as local businessmen and students in training who will be able to take part in the events. This diverse audience will ensure a vibrant and energetic atmosphere, where inspiration and innovation will be at the center of attention.
Another key aspect of Arona Hair and Beauty will be the capture of high-level photographs. As in Arona Fashion, the environment will be key for this event and will allow capturing moments of the event in which Arona’s distinctive seal can be perceived. In this way, the images will not only serve as a testimony of the creativity and talent present at the event, but they can also be used to promote the destination abroad.