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Arona More Than Fashion

Juan Duyos and his ‘Canary Islands’ collection land in Tenerife

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The rosettes of Lanzarote, the openwork of Gran Canaria, the macramé and crochet of Fuerteventura, the native wool yarn of El Hierro, the leather goods of La Gomera, the Canarian earrings of Tenerife and the silk yarn of La Palma, all of this It is represented in Juan Duyos’ autumn-winter collection, which is called ‘Canary Islands. Winter’.

Juan Duyos, originally from Madrid, began in the world of fashion in 1992 collaborating with designers such as Manuel Piña, Cecilia Paniagua and Antonio Pernas. Since then, his work and dedication have forged his own recognizable style based on his use of color, fabric, volumes and silhouettes.

In the case of the collection ‘Canary Islands. Winter’, the designer took inspiration from a visit to our Archipelago in which he personally met the artisans who collaborated in the creation of these pieces.

It should be noted that these designs were presented at the Mercedes Benz Fashion Week Madrid, the most important catwalk in Spain. However, to showcase it to those who could not enjoy it, the artist will take part in the Arona More Than Fashion event and will exhibit the designs that pay tribute to the Canary Islands on October 25 in Arona.

Arona More Than Fashion takes inspiration from Copenhagen Fashion Week

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Copenhagen Fashion Week (CPHFW), which took place between August 5 and 9, has been a source of inspiration for the Arona More Than Fashion organization. With international brands such as Marimekko, fashion schools such as the Swedish School of Textiles and high-class guests such as the Ukranian Fashion Week, this event turned the Danish capital into the city of fashion for a week. Catwalks, fashion-talks and meetings served as a focus of ideas for this event to bring the most original and interesting proposals to Arona.

International trends

As it is an international event, Arona More Than Fashion has attended the different shows organized at Copenhagen Fashion Week to get a closer look at the designs that are generating the most echo and to check which brands fit best with the Tenerife public. Thanks to this, conversations have begun to bring a representation of this event to Tenerife.

CIFF: brand showcase

The Copenhagen International Fashion Fair has allowed us to discover the trends that most brands are following and make ourselves known among their representatives. This fair, held on September 7, 8 and 9 within the framework of the CPHFW, has been the stage in which dozens of brands and designers have made themselves known.

Sustainability, the new fashion premise

Copenhagen Fashion Week has become a benchmark in the field of sustainability. The event has an advanced vision that demands certain requirements for all participants with the aim of ensuring that the entire fashion industry begins to walk in the same direction. Large events, such as the Berlin Fashion Week, have already taken the CPHFW as a reference in this sense and at Arona More Than Fashion we have not wanted to be left behind and we have taken the opportunity to take note of all these initiatives so that we can apply them to our event.

Arona Fashion will bring together local and internationally relevant brands

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Fashion will be the epicenter of Arona More Than Fashion, bringing together both local and internationally relevant brands and designers. All this will take place on October 25 at the Pyramid of Arona and we will soon tell you how to get your tickets. The differentiating feature of this action will be the popularization of fashion, since despite using high-end brands, all the events held will be held open doors for the enjoyment of the entire public. Combining brands and designers from different backgrounds will have numerous benefits.

On the one hand, a space for exchange will be generated in which local talents will be able to benefit from renowned firms to gain experience, knowledge and contacts, three aspects that will allow them to grow in the sector. Likewise, the use of international brands will not only give the event a higher category, but will also act as a hook to attract foreign attendees who come due to the familiarity of the brands and end up discovering local talents.
In this area, Arona Fashion will promote various island designers and brands by creating a dissemination space in which these artists will be able to share their creations with potential clients and with specialized press in the sector.